UEH 48-year Celebration: Looking Back at the 3-year Journey of Making an Impression of the Multidisciplinary & Sustainable University
28 Oct 2024
(October 27, 1976 - October 27, 2024) University of Economics Ho Chi Minh City (UEH) has been through a 48-year journey of formation and remarkable development with many important milestones. The three-year period between 2021 - 2024 is a completely special period for UEH when witnessing our important milestones and leaving strong marks in the development history of the University. These are meaningful launching pads for the 5th anniversary of UEH Vinh Long in 2025 and the 50th anniversary of UEH in 2026.
Read More![[Podcast] The impact of the access to finance and business environment on the innovation of Vietnamese enterprises: The moderating role of senior managers’ working experience](http://en.cixiu99.com/images/upload/img_background/ueh-bg-041308-102924.png)
[Podcast] The impact of the access to finance and business environment on the innovation of Vietnamese enterprises: The moderating role of senior managers’ working experience
23 Oct 2024
Keywords: Financial barriers, business environment, innovation, senior management experience, CEO In the context of a constantly changing global economy, innovation is one key factor to help businesses develop in a challenging business environment. The impact of access to finance and the business environment plays an important role in promoting or limiting the creativity of any business. In this research article, the author group from Ho Chi Minh City University of Economics (UEH) points out the influence of financial constraints and business environment obstacles on the creativity of organizations and individuals as well as the moderating role of experience of senior managers in the organization in terms of the above relationship.
Read More![[Podcast] Emotional Response in Viral Advertising: Impact on Viewers' Attitudes and Sharing Behaviors](http://en.cixiu99.com/images/upload/img_background/ueh-bg-041108-102924.png)
[Podcast] Emotional Response in Viral Advertising: Impact on Viewers' Attitudes and Sharing Behaviors
11 Oct 2024
Keywords: Viral advertising, emotional response, viewer attitudes, sharing behavior In the context of digital technology, conventional forms of advertising listed as newspapers, banners, flyers, etc. are gradually being replaced by promoting products/brands through viral advertising. This form is not only attractive but also creates strong emotional responses for viewers. These emotions are proved to have impacts on attitudes and behavior of sharing content. In this research, the author from University of Economics Ho Chi Minh City (UEH) clarified the emotional response of viral advertising viewers to their attitudes towards the brand and their intention to share.
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UEH Announcing and Handing over Resolutions and the Decision to Establish and Appoint Interim Department Leaders: Step by Step Perfecting the Multidisciplinary University Model
08 Oct 2024
On October 4, 2024, University of Economics Ho Chi Minh City (UEH) organized a ceremony to announce and to hand over resolutions and decisions to establish and to appoint interim leaders of Departments and Units equivalent to Departments in accordance with the progress of restructuring the organizational structure of UEH, gradually perfecting the Multidisciplinary University model.
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Innovation and Career Mastery: Find your element and thrive
07 Oct 2024
On September 25th 2024, UEH organized a career orientation and personal development program with the topic "INNOVATION AND CAREER MASTERY: Find Your Element and Thrive." The seminar attracted a large audience of students, offering valuable insights and essential skills for their career development journey.
Read More![[Podcast] Social Media Engagement and International Brand Purchase Intention: The Role of International Brand Reviews and Ethnocentrism](http://en.cixiu99.com/images/upload/img_background/ueh-bg-040502-102924.png)
[Podcast] Social Media Engagement and International Brand Purchase Intention: The Role of International Brand Reviews and Ethnocentrism
04 Oct 2024
Keywords: Social media engagement, purchase intention, product reviews, ethnocentrism, international brand products, digital marketing With the explosive development of the Internet and modern technology, social media is becoming increasingly popular and used with high frequency around the world, including Vietnam. Consumers use social media as not only a communication tool but also a business and shopping environment. However, a question has arisen: "Do domestic consumers' shopping behavior tend to favor international products when they use social media?". In the current study, the author from University of Economics Ho Chi Minh City (UEH) pointed out that participating in social networks will have an impact on consumers' intention to buy international products, the mediating role of products brand product reviews, and the moderation of ethnocentrism.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](http://en.cixiu99.com/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
