Data Law – Part 1: Necessity for a New Approach
17 May 2024
With the emergence of new business models based on providing services online, digital data becomes a ‘new’ resource, properly exploiting and promoting the value of data will promote the digital economy development. However, fragmented regulations and a bias towards control methods have placed many limitations on the empowerment of business entities. This article by a group of authors from University of Economics Ho Chi Minh City (UEH) will discuss the challenges mentioned above and propose a new approach to balance the interests of all parties.
Read MoreUnlocking Effective Academic Reading Strategies
16 May 2024
UEH English Zone and the School of Foreign Languages organized a language seminar with the theme "Unlocking Effective Academic Reading Strategies," presented by teacher Stephen Williams, as part of the English Zone's monthly series of activities with many practical topics to help the community improve their English skill
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UEH Organizes the International Student Exchange Program at Singapore Management University (SMU)
16 May 2024
In order to concretize the activities in the MoU between University of Economics Ho Chi Minh City (UEH) and Singapore Management University (SMU), to create an environment for students to study, practice, and exchange culture between Vietnam and Singapore, and to promote international student exchange activities, from May 5 to 11, 2024, UEH successfully welcomed the union of SMU lecturers and students to study and exchange culture at the Main Campus and Vinh Long Campus.
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Opening ceremony of the Chief Executive Officer (CEO) Training Course for Vietnam Rubber Industry Group 2024
15 May 2024
On the morning of May 13, 2024, University of Economics Ho Chi Minh City (UEH) in coordination with Vietnam Rubber Group (VRG) solemnly organized the Opening Ceremony of "CEO Training Course – CEO VRG2024” for learners from Vietnam Rubber Group. This was an activity under the frame of the MoU on training and fostering human resources between the two parties.
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Enhancing the quality of service for learners, officials, employees, and partners: UEH implementing the variety of forms in terms of receiving and handling support requests
15 May 2024
Aiming to improve the quality of care service and support for contacts (learners, officials, employees, and partners), in 2024, the University of Economics Ho Chi Minh City (UEH) has applied technology and improved the management system, partner care, customer relationship management (CRM) by implementing various forms of receiving and resolving contact requests on the CRM system.
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Workshops on “Green Growth & Climate Modelling” jointly organized by UEH and the World Bank, May 2024
14 May 2024
The World Bank and the University of Economics Ho Chi Minh City (UEH) co-hosted a two-day workshop themed "Green Growth & Climate Modelling". This event was held on May 6th and May 7th, 2024, at Campus A, University of Economics Ho Chi Minh City in combination with face-to-face at UEH and online for international rapporteurs and attendants. More than 50 participants attended the workshop to share insights and discuss strategies to enhance sustainable economic growth and climate change adaptation in Vietnam.
Read More![[Podcast] Advertising Evaluation on Tiktok Platform](http://en.cixiu99.com/images/upload/img_background/ueh-bg-052011-051324.png)
[Podcast] Advertising Evaluation on Tiktok Platform
13 May 2024
According to the surveys of TikTok users in Ho Chi Minh City, the relationship between social presence, immersion, ad engagement and TikTok and Tiktok evaluation is assessed based on approaching the SOR model, the author group from the University of Economics Ho Chi Minh City (UEH) has provided specific analysis of these relationships. From this foundation, the implications have been proposed for applying the development of short-form video communication tools in implementing product development strategies, branding, retail/service experiences using Tiktok means of communication.
Read More![[Podcast] The Relationship Between Emotional Intelligence and Bank Employees’ Commitment to the Organization](http://en.cixiu99.com/images/upload/img_background/ueh-bg-103705-052124.png)
[Podcast] The Relationship Between Emotional Intelligence and Bank Employees’ Commitment to the Organization
13 May 2024
Emotional intelligence (EI), one of the intelligence indicators, has a great influence on a person's success in life and work. The author group of Ho Chi Minh City University of Economics (UEH) has applied theories related to EI with the purpose of doing practical research on emotional intelligence capacity and testing the relationship of EI with commitment towards structuring the organization of bank employees in Vinh Long using the PLS-SEM linear structural model. From this foundation, we aim to propose management implications to help leaders improve EI capacity and enhance organizational commitment of bank employees.
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Workshop on "Systematic literature review in accounting" organized by the School of Accounting, UEH College of Business
12 May 2024
On April 26, 2024, the School of Accounting, UEH College of Business (UEH – COB) organized a hybrid workshop on systematic literature review for theses, dissertations and international publications that received the participation of 2 speakers, Dr. Man Duy (Marty) Pham, University of Auckland, New Zealand and Dr. Nguyen Ha Thanh - UEH College of Business.
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![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](http://en.cixiu99.com/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)