![[Podcast] Health, Environment, Brand Love and Purchase Decisions: The Role of Online Reviews](http://en.cixiu99.com/images/upload/img_background/ueh-bg-040813-102924.png)
[Podcast] Health, Environment, Brand Love and Purchase Decisions: The Role of Online Reviews
04 Oct 2024
In recent years, health and environmental issues have not only become a public concern but also a factor that deeply influences consumer decisions. Therefore, the increasing demand for organic personal care products is a major challenge for businesses in identifying and responding to changes in consumer perceptions of health and the environment. In the current study, the author from University of Economics Ho Chi Minh City (UEH) pointed out the role of health awareness, environmental concern and brand love in enhancing purchase decisions through the impacts of online reviews.
Read More![[Podcast] The consumer behavior drivers of consumer ethnocentrism, ethnic identity, and consumer extraversion: An overview from the perspective of social identity theory](http://en.cixiu99.com/images/upload/img_background/ueh-bg-033907-102924.png)
[Podcast] The consumer behavior drivers of consumer ethnocentrism, ethnic identity, and consumer extraversion: An overview from the perspective of social identity theory
22 Jul 2024
Built on the foundation of social identity theory, the research by the authors of the University of Economics Ho Chi Minh City (UEH) was conducted to evaluate the relative influence of national identity, ethnocentrism and consumers’ externalism that affects their value assessment of foreign goods and their purchasing behavior of domestic goods. The research findings present that the marketers, in accordance with the characteristics of the above reaction chain of the consumers in Hanoi Capital and Ho Chi Minh City as being different, must handle consumer segments defined by different regions carefully.
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The Mystique Of Luxury Brands Conference – MLB 2023
07 Dec 2023
Following the success of organizing international conferences in countries such as Japan, Singapore, Korea, Australia,... College of Business, University of Economics Ho Chi Minh City (UEH) and Luxury Brandings Research Center, Curtin University (Australia) co-organized the international conference "Mystique Of Luxury Brands - MLB 2023" on November 9-10, 2023 at Ho Chi Minh City, Viet Nam. More than 200 researchers from 15 different countries attended the conference.
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Building a chain of production and consumption of agricultural and food products between Ho Chi Minh City and the Provinces of the Southern Key Economic Region (Part 2)
24 Oct 2023
After analyzing the current status of organizing agricultural and food production that meets safety standards and the difficult and outstanding problems in the southern key economic region in Part 1, the author of University of Economics Ho Chi Minh City (UEH) has researched and proposed management policies and solutions so as to build a chain of safe production and consumption of agricultural products, increasing supply and stabilizing the market in Provinces and Cities in the Region.
Read More![[Podcast] Building a Chain of Production - Consumption of Agricultural Products and Foods towards ensuring Food Safety between HCMC and the Provinces of the Southern Key Economic Region (Part 1)](/images/upload/img_background/ueh-bg-015603-100523.png)
[Podcast] Building a Chain of Production - Consumption of Agricultural Products and Foods towards ensuring Food Safety between HCMC and the Provinces of the Southern Key Economic Region (Part 1)
05 Oct 2023
Ho Chi Minh City and large urban areas in the Southern Key Economic Region are the main agricultural and food consumption markets of Southern Provinces/Cities and especially the Provinces/Cities in the Southern Key Economic Region. Therefore, the intra-regional linkage between Provinces and Cities in the production and consumption of agricultural and food products to ensure food safety is extremely necessary to protect the health of tens of millions of future residents and in the world. From the current situation of organizing food production that meets safety standards as well as the difficult and outstanding problems in the locality, the author group has conducted research and analysis to propose management policies and solutions to increase supply and market-stabilization supply in the Provinces and Cities of the Southern Key Economic Zone.
Read More![[Podcast] Green Finance and Sustainable Development in the Southeast – Part 1: Experiences from some Countries](/images/upload/img_background/ueh-bg-101423-082923.jpg)
[Podcast] Green Finance and Sustainable Development in the Southeast – Part 1: Experiences from some Countries
29 Aug 2023
The Southeast of Viet Nam is an important economic driving force of the country; on the other hand, the negative externalities from production and consumption activities of the region are seriously affecting the environment. Facing this problem, the authors of University of Economics Ho Chi Minh City (UEH) has conducted a study on green finance in accordance with the theoretical foundation through analyzing the current situation and lessons learned from some countries, from which, proposing relevant recommendations to promote the application of green finance policies effectively and synchronously in the Southeast region towards one sustainable development and adaptation to regional climate change.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](http://en.cixiu99.com/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
