UEH - The first university in Vietnam to be a member of the Global Alliance for Communication and Public Relations

14 Nov, 2022

On November 11th, UEH College of Technology and Design (CTD) and lecturers of the School of Media and Design (SMD) had a meeting with the President and CEO of Global Alliance - Mr. Justin Green from Vietnam Public Relations network VNPR. Here, UEH was recognized as the first University in Vietnam to become a member of the Global Alliance.

Mr. Justin Green and his associates and representatives from VNPR taking memorable photos with SMD lecturers

The Global Alliance for Public Relations and Communications Management (Global Alliance) is a non-profit organization based in Switzerland. Global Alliance currently represents more than 320,000 practitioners and trainers in Public Relations & Communication (QHCC & TT) globally. The alliance has the mission of bringing together industry experts while raising standards of practice, sharing knowledge, and becoming a global voice for the public relations & communication industry and working for the benefit of the community.

Within the framework of the visit, the UEH representative introduced the University’s spacious facilities along with development orientations in teaching, training, and applied research in the fields of communication and public relations. At the same time, UEH also expressed the desire to cooperate and build a strong relationship with the Global Alliance as well as the Vietnam Public Relations Network VNPR.

Assoc.Prof.Dr. Nguyen Khac Quoc Bao - Vice Dean of CTD - introducing the studio and simulation room at Campus B

In addition, the President of Global Alliance gave a speech to more than 100 UEH students about the importance of communication, and effective communication solutions to help bring sustainable development to organizations, businesses, and nations. With a humorous, sophisticated, and practical way of talking, Mr. Justin Green has inspired the development of the Media industry to students in a lively and attractive way. The first-class students of Digital Communication and Multimedia Design asked many questions and were explained to better understand the trend and transformation of the global media industry.

Mr. Justin Green is the world's leading media expert. He has organized many international media events for heads of state, performances by world-famous singers, and brand communication for multinational companies.

More particularly, President Justin Green officially announced: UEH is the first university in Vietnam to become a member of the Global Alliance. It is a great honor for the School of Media Design - UEH College of Technology and Design in particular and the University of Economics Ho Chi Minh City, in general, is on the way to becoming a Multidisciplinary and Sustainable University.

Mr. Justin Green presenting the application to join the Global Alliance for Communication and Public Relations to UEH

Welcoming, organizing seminars with Global Alliance, and connecting with VNPR and many domestic and international organizations on communication and public relations are among many activities demonstrating CTD's efforts in promoting domestic and foreign cooperation to enhance the quality of training in the fields of communication, creating opportunities for students majoring in Digital Communication and Multimedia Design to interact and participate in real projects since they are in university.

News, photos: General Department of CTD