The Return of the International Event Series ArtTech Fusion 2024 (ATF24): ArtTech - A New Fusion for the Future Generation for S ustainability

16 Oct, 2024

On the morning of October 14, 2024, University of Economics Ho Chi Minh City (UEH) organized an event to announce the international activity series ArtTech Fusion 2024 (ATF24) with the theme "New ArtTech For Future Generations" (ArtTech - New combination for future generations for sustainability).

Overview of the ArtTech Fusion 2024 announcement event

The International Event Series ArtTech Fusion (ATF24) will officially take place in 03 days (October 22-24, 2024) with more than 30 academic and practical activities: 05 Keynote Speeches, 10 Special Sessions, 09 Exhibitions, 05 workshops, 01 Heritage Connection Trip, 01 Tangible Performance, and 01 Book Chapter.

05 presentations and 10 discussions revolved around the story of ArtTech led by the next generation in the journey to contribute and to build a better, sustainable world. The book "Fusing Art and Technology: Co-Creating Futures for New Generations" gathers the main presentations, special discussions at ATF24, and research articles by domestic and international scholars and researchers. The book is expected to be released in March 2025 by IGI Global (USA).
The main series of presentations, special discussions, workshops, book publications revolve around five topics: ArtTech - Global trends and potential applications; ArtTech experience; Human-centered ArtTech and social impacts; ArtTech aiming to solve sustainability-related issues; and ArtTech aiming at sustainable education.

With the exhibition series, ATF24 brings viewers into a colorful world with diverse cultural spaces. Through the program, cultural values are preserved, interwoven and promoted with modern life, bringing the audience many different emotions.

One of its highlights is the "UEH & Saigon Culture" space, illustrating Saigon from the perspective of UEHers. The simple beauty of Saigon was presented through images of familiar dishes listed as banh mi, com tam, banh cuon, Saigon beer, small sidewalk cafes, and Vietnamese people. Well-known landmarks of Saigon, Saigon's lifestyle, Saigon people and typical Saigon thinking are sketched through slices of time following the historical development journey of Saigon.

The beauty of Vietnamese people and life is also brilliantly expressed through the colorful virtual reality (VR) works of artist Minh Hang. Viewers are immersed in a beautiful natural space, where people and nature live in harmony, reflecting the belief in a brighter future. These works are not only art but also profound and emotional stories, evoking pride in the homeland.

Not only does ATF24 celebrate Vietnamese culture, it also brings together artworks from students from schools around the world like Thailand, Macau, China, Taiwan and Korea. Each collection is a unique cultural story from the perspective of students, opening up opportunities for exchange and learning and helping viewers better understand the diversity and the beauty of the world.

Another highlight of the exhibition is the “Dream Weaving for Thousands Years” collection, which depicts the history and connections of the Silk Road. Combining traditional art with modern technology listed as projectors and Leap Motion, the work creates a unique visual and interactive experience, reminding viewers of the important role of historical sites in cultural and commercial exchanges.

In the colorful art space of "ArtTech Fusion 2024", the "OTO sonics" exhibition resonates with magical sounds, taking viewers on a mystical journey. The sounds of wind, ocean waves and flickering fire blend together, creating a symphony that connects people with nature.

It is impossible not to mention the NFT exhibition, where digital artworks are displayed with shimmering lights and vibrant sounds. Each work is a journey of discovery, inviting the audience to participate in the modern art space.

In a space filled with technology and art, there is always a companion - an intelligent AI chatbot named Lexy. Lexy is not only a search engine but also a symbol of the fusion between humans and technology, raising interesting questions about the boundary between human creativity and machine intelligence.

Attendees at ATF24 will also enjoy impressive live performances, where the melody of the piano and the tangible music from the sensor console blend with colorful costumes, creating a vibrant space of technology and art. Each performance is a unique story, evoking emotions and inspiring the audience.

Therefore, by participating in the ATF24 international event series, attendees will have the opportunity to explore and to experience 05 special points: (1) to update the most advanced technology trends and experiences in the ArtTech field; (2) to expand professional knowledge and practical experience; (3) to have the opportunity to meet and to exchange with leading experts at home and abroad, helping to expand the network of connections in the ArtTech domestic and international community; (4) to have practical experiences inspiring new ideas for research, training, and practical application; and (5) to share and to contribute global knowledge through publishing research in prestigious academic publications.

ATF24 is not only an art event but also a call for everyone to join hands to build a better world, reminding us of the power of technology in harnessing and clarifying the power of art in connecting people and promoting creativity towards a brighter, more sustainable future.

Speaking at the event, Prof. Dr. Nguyen Khac Quoc Bao - Vice President of University of Economics Ho Chi Minh City (UEH) - shared: “ATF24 is an integrated platform of art technology to promote the creative and innovative potential of the young generation, nurturing unique thinking, flexible problem-solving ability and unlimited creativity of the future leader generations. ATF24 not only contributes to the sustainable development of individuals but also aims to build a sustainable society. By encouraging the intersection of technology and art, ATF24 creates the premise for new initiatives and solutions to contribute to solving global challenges while promoting the harmonious and sustainable development of the community”.

Prof. Dr. Nguyen Khac Quoc Bao - Vice President of UEH

In line with the development trend of the ArtTech (Technology - Art) field, the international activity series ArtTech Fusion was born and is organized annually by ArtTech Hub (ATH) under the UEH College of Technology and Design (CTD), University of Economics Ho Chi Minh City in coordination with domestic and foreign units. This is a forum connecting domestic and foreign universities, lecturers, students, scientists, researchers, experts, businesses, governments, and the community that loves the ArtTech field.

ATF24 has the participation of 11 international partner universities, with strengths in training and research in the field of ArtTech: Saint Joseph University, Macau; Academy of Art and Design, Tsinghua University, China; Pantheon Institute of Design and Technology, Italy; Universiti Sains Malaysia, Malaysia; National Taipei University of Technology, Taiwan; Chulalongkorn University, Thailand; Xi'an Academy of Fine Arts, China; Chunlin University of Science and Technology, Taiwan; Kwangwoon University, Korea; University of Design and Technology, Singapore; and State University of Campinas, Brazil.

Additional photos regarding the event: