International ArtTech Fusion 2024 Series Officially Opening with More Than 30 Unique Academic, Exhibition and Art activities

23 Oct, 2024

The opening ceremony was attended by Prof. Dr. Nguyen Dong Phong - Chairman of UEH Council; Prof. Dr. Su Dinh Thanh - President of UEH; Assoc. Prof. Dr. Bui Quang Hung - Vice President of UEH; Prof. Dr. Nguyen Khac Quoc Bao - Vice President of UEH; Assoc. Prof. Dr. Phan Thi Bich Nguyet - Chairwoman of UEH Strategy and Policy Advisory Council; Board of Management of UEH Member Colleges; and leaders, lecturers and officials of UEH units.

On behalf of the guest, there were Prof. Álvaro Barbosa - Vice President of Saint Joseph University, Macau; Assoc. Prof. Alexandre Lobo - Vice President of Saint Joseph University, Macau; Prof. Giulio Guidi - President of Pantheon Institute of Technology and Design, Italy; Assoc. Prof. Zhiyong Fu - Academy of Fine Arts and Design, Tsinghua University, China; Prof. Carsten Baumgarth - Berlin School of Economics and Law, Germany; Prof. Han Jae Hyun - Dean of International School, Kwangwoon University, Korea; Dr. Nurul Hanim Md Romainoor - Head of Department of Graphic Communication, Malaysia University of Science; Dr. Chen Zhong - Xi'an Academy of Fine Arts; Mr. Ace Le - Curator & Founder of Lan Tinh Foundation.

Overview of the opening ceremony of ArtTech Fusion 2024

Speaking at the opening ceremony, Prof. Dr. Nguyen Dong Phong emphasized: “In 2024, the 3^rd International ArtTech Fusion (ATF24) with the theme “New ArtTech for Future Generations” is an integrated platform for art technology to promote the creative and innovative potential of the young generation, nurturing unique thinking, flexible problem-solving ability and unlimited creativity of the generation of future leaders. ATF24 not only contributes to the sustainable development of individuals but also aims to build a sustainable society. By encouraging the intersection of technology and art, ATF24 creates the premise for new initiatives and solutions to contribute to solving global challenges while promoting the harmonious and sustainable development of the community”.

Prof.Dr. Nguyen Dong Phong delivering the opening speech of the event.

Throughout the 3-day ATF24 journey (October 22-24, 2024), there will be more than 30 academic and practical activities including 05 Keynote Speeches, 10 Special Sessions, 05 Parallel Sessions, 05 Workshops, 01 Book Chapter, 09 Exhibitions, 01 Heritage Connection Trip, 01 Tangible Performance.

5 special sessions:

- Blockchain and Art Commercialization: Decoding the Bubble Cycle (Prof. Alvaro Barbosa, Prof. Daniel Farinha - Saint Joseph University, Macau)

- Postdigital Design Strategies in Media Arts (Prof. Martin Kaltenbrunner - University of Arts Linz, Austria)

- Collaboration to Build an ArtTech Community towards Solving Sustainable Issues (Assoc. Prof. Dr. Trinh Thuy Anh - UEH; Prof. Andrea Giansanti - Pantheon Institute of Design & Technology, Italy; Prof. Fillipa Martins - Saint Joseph University, Macao; Prof. Martin Kaltenbrunner - Linz University of the Arts, Austria)

- Shaping the Future: Nurturing Pioneering Interdisciplinary Creators in the Field of Art Technology ( Prof. Zhiyong Fu - Tsinghua University, China)

- Digital Art - The Mystery of the Interaction Effect Between Artificial Intelligence and Art (Prof. Carsten Baumgrath - Berlin School of Economics & Law, Germany)

Prof. Alvaro Barbosa and Prof. Daniel Farinha - Saint Joseph University, Macau - presenting their article on Blockchain and Art Commercialization

10 special sessions focused on hot topics listed as the strategic orientation of ArtTech application in creative fields, ethical and copyright issues in AI creation, digital art trends in cultural preservation, building a sustainable art market, ArtTech application in smart cities, storytelling in game design, virtual reality and interactive technology applications, AI and virtual models in the fashion industry, creativity in art and user experience design, sustainable approaches to the art market in the context of increasingly expanding technology applications, etc. with the participation of leading experts in ArtTech application listed as Prof. Andrea Giansanti (Pantheon Institute of Technology and Design, Italy), Dr. Nurul Hanim Romainoor (Universiti Sains Malaysia), Assoc. Prof. Alexandre Lobo (Saint Joseph University, Macao), Prof. Filipa Martins (Saint Joseph University, Macao), Dr. Nguyen Quynh Nhu (Quynh Paris), Curator Ace Le - Founding Director, Lan Tinh Foundation, Mr. Dong Ho - Director of Fomalia XR Studio, and many experts from art, media, and technology units listed as Samsung Vietnam, Harper's Bazaar Vietnam, Art Republik, etc.

Special Session on "Silent Harmonies: Healing with Participatory Art and Human-Centered Technology" at B1.205

Special discussion session "A sustainable art market: opportunities & challenges" at B1.204

The workshops open up many new and interesting approaches focusing on the application of technology in fashion design, exploiting indigenous cultural inspiration in communication design, using artificial intelligence to create urban sounds, exploring interactive digital storytelling and interactive art.

A series of 05 parallel sessions with 22 research articles on various topics: ArtTech - Global trends and potential applications; ArtTech experience; Human-centered ArtTech and social impacts; ArtTech aims to solve sustainability-related issues; ArtTech aims at sustainable education.

Spreading knowledge globally with the book "Fusing Art and Technology: Co-Creating Futures for New Generations" which gathers the content shared by speakers from keynote speeches, special discussions at ATF24, and research articles by domestic and international scholars and researchers. The book is expected to be released in March 2025 by IGI Global (USA).
The colorful exhibition series takes viewers into a colorful world with diverse cultural spaces:

- The "UEH & Saigon Culture" space illustrates Saigon from the perspective of UEHers. The simple beauty of Saigon is displayed through images of familiar dishes listed as banh mi, com tam, banh cuon, Saigon beer, small sidewalk cafes, and Vietnamese people. Well-known landmarks of Saigon, Saigon's lifestyle, Saigon people and typical Saigon thinking are sketched through slices of time following the historical development journey of Saigon.

- The beauty of Vietnamese people and life is also brilliantly expressed through the colorful virtual reality (VR) works of Artist Minh Hang. Viewers are immersed in a beautiful natural space, where people and nature live in harmony, reflecting the belief in a brighter future. These works are not only art but also profound and emotional stories, evoking pride in the homeland.

- Not only does ATF24 celebrate Vietnamese culture, it also brings together artworks from students from schools around the world listed as Thailand, Macau, China, Taiwan and Korea. Each collection is a unique cultural story from the perspective of students, opening up opportunities for exchange and learning, helping viewers better understand the diversity and beauty of the world.

- The "Dream Weaving for Thousands Years" collection depicts the history and connections of the Silk Road. Combining traditional art with modern technology listed as projectors and Leap Motion, the work creates a unique visual and interactive experience, reminding viewers of the important role of historical sites in cultural and trade exchanges.

- The "OTO sonics" exhibition resonates with magical sounds, taking viewers on a mystical journey. The sounds of wind, ocean waves and flickering fire blend together, creating a symphony that connects people with nature.

- NFT Exhibition, where digital artworks are projected with shimmering lights and vivid sounds. Each work is a journey of discovery, inviting the audience to participate in the modern art space.

- The exhibition of an AI chatbot named Lexy. Lexy is not just a search engine but also a symbol of the fusion between humans and technology, raising interesting questions regarding the boundary between human creativity and machine intelligence.

Attendees visiting exhibitions within the framework of ArtTech 2024

The Impressive Tangible Performance Night, where the melody of the piano, tangible music from the sensor console blend with colorful costumes, creates a vibrant space of technology and art. With creativity and innovation, artists will present works with a strong personal touch through the use of advanced technology listed as Reactable to create tangible musical melodies. Interactive effects created by touchdesigner - an intuitive programming language - that helps create impressive lighting and visual effects, seamlessly combined with sound and choreography. A special highlight is the appearance of real-time interactive performances, where artists will create and perform directly in front of the audience. Every moment is unique and unrepeatable, creating a strong connection between performers and audiences. Each performance is a unique story, evoking emotions and inspiring viewers.

ATF24 is an effort to spread the power of technology in exploiting and clarifying the power of art in connecting people and promoting creativity towards a brighter, more sustainable future.

*Detailed information concerning the program can be found in this Guide Book.

Remarkable images regarding the ATF24 Opening Ceremony:

The program attracting many researchers, speakers and students

Assoc.Prof.Dr. Trinh Thuy Anh - Vice Rector of UEH College of Technology and Design - introducing the content of the International ArtTech Fusion 2024 Series

Assoc.Prof.Dr. Bui Quang Hung - Vice President of UEH and Prof.Dr. Nguyen Khac Quoc Bao - Vice President of UEH - presenting souvenirs to the speakers of the program.

Delegates taking photos at the opening ceremony of ATF24

Discussion session on Blockchain and Art Commercialization

A guest questioning

Guest speakers and participants taking photos at the Special Discussion Session "A sustainable art market: opportunities & challenges" at B1.204

The organizers presenting souvenirs to the speakers of the Special Discussion Session "Silent Harmonies: Healing with Participatory Art and Human-Centered Technology" at B1.205