60 HOURS TO PRO-LEAGUE: The cooperation program between YOUNG MARKETERS and UEH was first launched exclusively for UEH students who want to become professional marketers

02 Oct, 2021

60 HOURS TO PRO-LEAGUE - this is not a contest or a training program, but simply a journey to nurture young talents with a passion for responsible marketing, a genuine understanding of how marketing operates and changes people's lives. UEH and Young Marketers believe that the roles of theory and practice are inseparable.

There is no better way to learn theory than to experience it, and there is no way to become a good marketer without a solid knowledge base.

A 60-hour learning journey that promises professional marketing experiences. Are you ready?

WHAT'S SPECIAL ABOUT 60 HOURS TO PRO-LEAGUE?

- The first practical marketing training program was designed specifically for UEH students;

- Connect students with professional marketers who are working at multinational corporations and leading companies in Vietnam;

- Equip students with practical knowledge, a wide range of different fields and job positions in the marketing industry, as well as the story of professionals with three components as follows:

36 hours of self-study on the Brand Camp platform and selected learning materials to expand potential marketers' thinking space and perspective, preparing students to become professional marketers.

Strategic Brand Positioning in Practice
Product Marketing Strategy
Design Thinking in Business
Brand Positioning Strategy Design
Brand Talk: What's the difference between doing Marketing in the US and Vietnam?
Brand Marketing Plan
Segmentation for Business Growth

12 hours of strengthening core knowledge, with a practical perspective and liberal thinking, shared and taught by marketers who have graduated from the Young Marketers Elite Development Program and have seniority in the marketing industry.

Back to primary: Where to Play and How to win
Back to basic: Seeking and Activating insight
Revisit Brand Positioning - The battle of the mind
Product, Product and Product - Crafting the Product Concept
Working with Agency - Sharing from real experience

Activate The Ultimate Power of Connected Campaign: Planning - Developing and Implementing

12 hours of sharing work experience and first steps into the profession, in different positions of Marketing, in various companies, and different industries such as FMCG (Cosmetic), Banking & Finance, Real Estate & Insurance, E-commerce and Super App, Technology (Software/Solution), Home appliances and Digital Gadget, Fashion (Shoes and Clothing), Game & E-sport.

WHO ARE 60 HOURS TO PRO-LEAGUE FOR?

UEH juniors and seniors in the economic sector with a background in marketing, who are interested in and plan to become a professional marketers, and ready to do marketing in different fields.

The 60 best candidates will be selected from registering to participate with a 60-second video at the request of the Organizing Committee.

Key timelines

Registration deadline: October 16 - October 28, 2021
Deadline for submission of entries: 10 pm on October 28, 2021
Result announcement time: Expected before November 5, 2021
Official participating time: 8:30 am – 11 am, every Saturday and Sunday, from November 6, 2021 to December 12, 2021.

Who are the judges for the 60 HOURS TO PRO-LEAGUE selection round?

The judges of the 60 HOURS TO PRO-LEAGUE selection round includes not only prestigious lecturers at UEH University but also experienced marketers, including the following members:
Mr. Hung Vo, Marketer & Educator, Founder Young Marketers
Ms. Dang Hoai An - Co-Founder Young Marketers; former Head of Marketing Momo; former Head of Marketing Samsung Mobile, Pepsi Foods, Shell Vietnam, former Customer Marketing Director, Unilever
MSc. Huynh Phuoc Nghia – Vice President of UEH Institute of Innovation
Dr. Dinh Tien Minh – Head of Marketing Department, School of International Business - Marketing UEH

How to register to participate & submit entries for the 60 HOURS TO PRO-LEAGUE selection round:

Students are required to submit a 60s video clip introducing themselves (English is recommended), to answer the following question: If you are selected, how will the program help you change yourself (thinking, skills…) and what will you do to contribute to the marketing community in Vietnam?
The clip is posted on personal Facebook in public mode with Hashtag: #60HourstoProLeague #UEH #UII #YoungMarketers

The time to register and submit the selection exam is before 8 pm on October 28, 2021

* 80% score of the Organizing Committee;

* 20% score of votes from students via social networks will be calculated as follows: Score from interaction on Facebook: 2 points for each reaction, 4 points for each public share with the hashtag;

Registration and submission form:

Some notes on submitting entries:

- The Organizing Committee only accepts the first & only form. The following submissions will be counted as invalid; please check the information carefully before submitting the form.

The selection round results will be announced (expected) before November 5, 2021 on the UEH fan page.

The presentation of the clip is only to find young people who are passionate about marketing and want to become professional marketers.

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© The 60 HOURS TO PRO-LEAGUE program was first designed specifically for UEH students with the desire to give UEH students practical knowledge in the field of Marketing and the opportunity to connect with the professional Marketers community.

The program is jointly organized by UEH Institute of Innovation and Young Marketer.

For more details, please get in touch with us: