Talent Programs

ISB Bachelor of Business – Talented Program (ISB BBus Talented Program) is a 3.5-year full-time undergraduate program, organized and conducted by the International School of Business (ISB) of University of Economics Ho Chi Minh City (UEH). The program is taught entirely in English and is formally recognized by FIBAA (Switzerland) and CPA (Australia) affirming its high-quality international standards. Almost all students of ISB BBus Talented Program come from specialized classes and gifted high schools, all of whom will be trained proficiently to meet future business needs and demands in Vietnam and worldwide

TEACHING AND LEARNING PHILOSOPHY

In year 1, students of ISB Talented Pro ISB BBus Talented Program consume knowledge mainly from textbooks and understanding the business basics. Students need to read the textbooks before the class, prepare questions, and join in-class activities to best understand the knowledge.
In year 2: students of ISB BBus Talented Program consume knowledge not only from textbooks but also from extra sources and practical applications. Students should read the textbooks before the class, read extra materials and link the knowledge with that of the textbooks, prepare questions, and join in-class discussions to best understand the knowledge and relate to industry context.
In year 3: students of ISB BBus Talented Program learn to apply the knowledge to practical business environment with projects and industry involvement. Students should read extra materials and link the knowledge with that of the textbooks, prepare questions in advance, and join in-class and off-campus activities to best understand the knowledge and apply to industry context.

PROGRAM OVERVIEW

Program Summary:

Year 1: Foundational Courses in Business (46 credits)
Year 2: Core Courses in Business (40 credits)
Year 3: Specialized Courses (32 credits)
Year 4: Internship and final business project (10 credits)

Curriculum:

FOUNDATIONAL SUBJECTS (for all the 5 majors):

Course
1. Academic English
2. Business Communication
3. Mathematics for Business
4. Statistics for Business
5. Principles of Economics
6. Principles of Marketing
7. Principles of Accounting
8. Principles of Management
9. Physical Health Education 1 (*)
10. Physical Health Education 2 (*)
11. Marxist-Leninist Philosophy (*)
12. Marxist-Leninist Political Economics (*)
13. History of Communist Party of Vietnam (*)
14. Ho Chi Minh Ideology (*)
15. Scientific Socialism (*)
(*) These courses are delivered in Vietnamese.

Subjects of Majors:

International Business major

Course
The International Business concentration aspires to train future leaders to become well-adept to the business affairs locally and internationally. Conducted entirely in English, this curriculum promises to incorporate the international education systems and standards to teaching ISB students the necessary skills and courage needed to thrive in the field
Core subjects
1. Business Research Methods
2. Management Information System
3. Organizational Behavior
4. Consumer Behavior
5. Business Analytics
6. International Business
7. Business Law
8. Corporate Finance
9. Leadership and Entrepreneurship
10. Globalization and Sustainability
Specialized subjects
1. PSO in International Business
2. Supply Chain Management
3. Export Strategy and Application
4. International Business Strategy
5. Managing in the Global Environment
6. International Marketing
7. Digital Marketing (*)
8. International Financial Management (*)
9. Project Management (*)
10. The Markets of Asia (*)
11. Enterprise, Innovation and Markets (*)
(*) These courses are elective specialized courses

Business Administration major

Course
The Business Administration concentration helps students gain a comprehensive understanding of the business industry, which sets the stone for future leadership roles in various fields. Upon completion, students will have developed valuable analytical, critical thinking and problem-solving skills to address real-world concerns
Core subjects
1. Business Research Methods
2. Management Information System
3. Business Analytics
4. International Business
5. Human Resource Management
6. Managerial Economics
7. Managerial Accounting
8. Corporate Finance
9. Business Law
Specialized subjects
1. PSO in Management
2. Strategic Management
3. Project Management
4. Supply Chain Management
5. Strategic Marketing Management
6. Enterprise, Innovation and Markets (*)
7. Management of Change (*)
8. Digital Marketing (*)
9. Project Management (*)
9. Financial Risk Management (*)
10. International Business (*)
(*) These courses are elective specialized courses

Marketing major

Course
Core subjects
The Marketing concentration will help students accumulate core business knowledge, and thereby, be able to study in-depth various marketing tools and activities that would meet with the world's dynamic, modern and ever-growing labor market
1. Business Research Methods
2. Corporate Finance
3. Organizational Behavior
4. Consumer Behavior
5. Management Information System
6. Retail Marketing
7. Services Marketing
8. Business Law
9. Strategic Marketing Management
10. Business Analytics
Specialized subjects
1. PSO in Marketing
2. Marketing Planning Projects
3. Social Media Analytics in Marketing
4. Marketing Communications
5. Brand and Product Management
6. Digital Marketing
7. Design Thinking for Creativity (*)
8. Green Marketing (*)
9. Enterprise, Innovation & Markets (*)
10. Project Management (*)
11. AI in Marketing (*)
(*) These courses are elective specialized courses

Applied Finance major

Core subjects
1. Business Research Methods
2. Management Information System
3. Organizational Behavior
4. Business Law
5. Applied Econometrics
6. Corporate Finance
7. Managerial Accounting
8. Financial Institutions and Markets
9. Bank Management
10. Derivatives
Specialized subjects
1. PSO in Finance
2. Fixed Income
3. Financial Risk Management
4. Investment Management
5. International Financial Management
6. Security Analysis & Business Valuation
7. Ethical and Professional Standards (*)
8. Project Management (*)
9. Auditing (*)
10. Enterprise, Innovation and Markets (*)
11. Financial Accounting (*)
(*) These courses are elective specialized courses

Accounting major

Course
ISB Accounting students are trained with core knowledge in various disciplines, such as mathematics, statistics, finance, commercial law, micro - macro economics. Upon completion, students will be able to thrive in their field using the skills obtained from the program, such as processing, analytical, compare/contrast/synthesizing skills of economic data
Core subjects
1. Business Research Methods
2. Organizational Behavior
3. Applied Econometrics
4. Managerial Accounting
5. Corporate Finance
6. Financial Accounting
7. Auditing
8. Business Law
9. Taxation
10. Management Information System
Specialized subjects
1. PSO in Accounting
2. Financial Reporting Standards
3. Performance Management
4. Strategic Business Reporting
5. Advanced Auditing
6. Security Analysis & Business Valuation
7. Financial Risk Management (*)
8. Investment Management (*)
9. Financial Institutions and Markets (*)
10. Ethical and Professional Standards (*)
11. Project Management (*)
(*) These courses are elective specialized courses

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