Course | Credits |
1. Marxist - Leninist Philosophy | 3 |
2. Marxist - Leninist Political Economics | 2 |
3. Scientific Socialism | 2 |
4. Ho Chi Minh’s Ideology | 2 |
5. History of Vietnamese Communist Party | 2 |
6. General Business English | 4 |
7. English for Business 1 | 3 |
8. English for Business 2 | 3 |
9. Introduction to Psychology | 2 |
10. Sustainable Development | 2 |
11. Design Thinking | 2 |
12. Mathematics for Business and Economics | 3 |
13. Applied Statistics for Business and Economics | 3 |
14. Microeconomics | 3 |
15. Macroeconomics | 3 |
16. The Legal Environment of Business | 3 |
17. Principles of Accounting | 3 |
18. Soft Skills | 2 |
19. Entrepreneurship | 1 |
20. Enterprise Resources Planning (Supply Chain Management) | 2 |
Course | Credits |
21. Principles of Marketing | 3 |
22. Consumer Behaviour in Digital Era | 3 |
23. Business Analytics | 3 |
24. Data Structures and Database | 3 |
25. Global Strategic Management | 3 |
26. International Business | 3 |
27. Applying Technology in Marketing | 3 |
28. Social Media Analytics | 3 |
29. Business Simulation | 3 |
30. Artificial Intelligence and Marketing Applications | 3 |
31. Marketing Research | 3 |
32. Big Data in Marketing | 3 |
Course | Credits |
33. Customer Experience Design | 3 |
34. Data Visualisation | 3 |
35. Marketing Analytics Capstone | 3 |
36. Blockchain for Business | 3 |
- Elective: Select 2 out of 6 | 6 |
37. Digital Content Creation | 3 |
38. Display and Video Advertising | 3 |
39. Innovation and New Product Development | 3 |
40. Brand management | 3 |
41. Trade marketing | 3 |
42. Social marketing | 3 |
- Elective: Select 2 out of 7 | 6 |
43. Website Analytics & Layout Design | 3 |
44. Social Media and Mobile Marketing | 3 |
45. Marketing in Digital Era | 3 |
46. Business models and applications | 3 |
47. Supply chain/Logistics Solution Design | 3 |
48. Retail management | 3 |
49. Management Information System | 3 |