The Program provides students with practical knowledge and expertise needed to succeed in the fast-growing events, services and entertainment industries. Students will be equipped with knowledge of event planning as well as being able to acquire skills in sales and marketing, sponsorship, event logistics, risk management, budgeting, event planning, networking with athletes and public figures, along with handling other human resource and data management tasks. Students will be placed in the respective groups throughout the entire process, from planning to implementing an event & entertainment service. Practicals and internship opportunities will be disclosed later in the program to help students obtain actual experience in the field.