Knowledge Output Standards

• Understand knowledge of economic, political and social theories in learning, researching and solving practical problems.
• Apply creative thinking, scientific critical thinking in work
• Understand the role of information and communication in production and business activities of enterprises in the digital age.
• Applying the method of formulating content strategy, proposing information model solutions suitable for businesses.
• Apply content design and information architecture methodologies to support corporate strategies across multiple digital platforms.
• Apply data mining and analysis methods to measure and evaluate the effectiveness of enterprises' information and communication strategies through digital platforms.

Skills Output Standard (Skills)

• Proficient in building and implementing corporate information and communication strategies in the digital environment.
• Proficient in applying statistics and machine learning to measure the effectiveness of enterprises' information solutions and content strategies in the digital age.
• Proficient in data analysis of social networks and applications in the enterprise value chain.
• Proficient in business data mining and enterprise value chain applications.
• Adapt to communicate, work with foreign experts, and participate in building strategic solutions, information design technology for domestic and foreign companies.

Output standards Autonomy and Responsibility

• Ability to behave responsibly towards self, work, profession and society; disciplined, cooperative, creative and professional at work.
• Ability to behave and take responsibility in teamwork and guide and supervise others in the group to perform assigned tasks.
• Appreciate values and have good moral character in work and life.

In addition to the above output standards, graduates achieve foreign language ability level 4/6 of Vietnam's Foreign Language Competency Framework.